The 2026 Remarkabrand Index for Accounting Firms
Your brand. Your score. Your next move.
See how accounting firms stack up in brand strength, visibility, and distinctiveness across the industry.
- See what’s working in accounting marketing
- Get your firm's custom score report
- Get personalized guidance on how your brand can grow
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"The 2026 Remarkabrand Index gives accounting marketers the competitive intelligence they've been asking for AND the evidence to finally prove brand matters."
Sam Pagel, Chief Operating Officer & Partner, Resound
Your partners want proof. Here it is.
For years, brand in accounting was like measuring a billboard: everyone knew it mattered, but no one could clearly measure its impact.
The 2026 Remarkabrand Index changes that.
For the first time, you have data that makes the case for you.
"The day Resound ran this model showing our CEO the value of our brand compared to others...I knew that we won. It's the only brand equity tool out there in today's digital landscape focused on professional services."
Felicia Mullison, Chief Marketing Officer and Director, Richey May
If you've ever been awake at 2 a.m. mentally rehearsing your case for why brand matters again, you’re not alone.
The 2026 Remarkabrand Index analyzed 1,400+ accounting firms across 50 indicators to find out which brands are winning and why. It's the most comprehensive brand benchmark ever built for the accounting industry.
This is the data that moves stalled conversations with leadership and helps you get better sleep (and maybe some Melatonin or magnesium).
1,400+ firms. 50+ indicators. One Index. What can it do for your firm?
Packages this year
Explore the range of data-driven insights and strategic resources available through the 2026 Remarkabrand Index. Whether you are looking for a high-level executive summary or a deep competitive assessment with consultant-led workshops, these packages provide the clarity needed to turn brand metrics into a measurable market advantage.
Executive Summary of the 2026 Remarkabrand Index
FREE
A snapshot of the Index with just enough data to prove brand matters and show what your firm is missing. Includes 5 key insights from the Full Report and the list of the top 200 firms.
Consider it your foot in the door (and the easiest way to start the conversation with leadership). Did we mention it’s free?
Full Report of the 2026 Remarkabrand Index
$199
The complete picture: 20+ data-backed insights, top 200 rankings, and new breakdowns by geography, industry, and service areas, so you can stop arguing about brand and start making smarter decisions with it.
If the Executive Summary opens the door, this is what gets leadership through it.
Scorecard Review from the 2026 Remarkabrand Index
$999
Where “that’s interesting” turns into “here’s what we do about it”. Your firm, measured against the market. Get your rank, scores, and a clear view of where you’re ahead (and where you’re not).
Includes a 45-minute session with a Remarkabrand Certified Consultant to interpret results and provide next steps.
Competitor Brand Assessment & Workshop (New for 2026)
Contact for Pricing
This is where the Index becomes a competitive advantage.
Get your brand’s full scorecard, plus a head-to-head comparison against up to 10 competitors across every data point, so you can see exactly where you win, where you don’t, and why.
Then we go further. In a 90-minute Brand Assessment workshop, a Remarkabrand Certified Consultant walks you through the data, clarifies your position in the market, and gives you clear, prioritized recommendations.
This tier isn’t just data; it’s your position in the market. Not just insight; it’s strategy and direction. And it’s not just a review; it’s a working session that leads to real decisions.
What's Inside the 2026 Index
Industry Rankings (New for 2026)
- Popular Industries by Brand Strength & Firm Size: Discover what bigger, stronger brands do as they grow and what your firm can learn from them.
- Top Industries Served: A ranked list of the industries accounting firms target most, so you can see where the market is oversaturated and where opportunity exists.
- Top 10 Firms by Industry: See who's competing for your clients, broken down by industry.
Service Group Rankings (New for 2026)
Who's winning in your most important service areas and what are you up against?
- Popular Services by Brand Strength & Firm Size: See which services dominate firm websites and how that changes as firms scale.
- Top Services Ranked: A full ranking of the most commonly offered services across the accounting industry.
- Top 10 Firms by Service: Find out who's leading the charge in the service groups that matter most to your firm.
Homepage Buzzword Analysis (New for 2026)
Is your homepage working against you?
The Index analyzed 1,400+ accounting firm websites and ranked the most overused, over-hyped words in the industry, so you finally have a roadmap of what to avoid in order to stand out.
AI Training Data
Your AI is only as good as the data behind it. Use real industry benchmarks to train your AI to sound less generic and more human.
In partnership with McGuire Sponsel
This strategic partnership combines McGuire Sponsel's technical expertise across Fixed Assets, R&D Tax Credits, Global Business, and Location Advisory with the brand intelligence found in the 2026 Remarkabrand Index. Together we're providing accounting firms with actionable data to enhance their market position, deliver on their client service offerings, and grow.
In partnership with the Association for Accounting Marketing
This partnership joins the Association for Accounting Marketing’s industry knowledge and collaborative membership with the comprehensive research insights presented in the 2026 Remarkabrand Index. Together we're providing accounting marketers unprecedented visibility into the brand elements that drive accounting firm growth and build the best accounting brands.
The Index is in your hands.
The Remarkabrand Index gives you the research, data, and competitive intelligence you need to become your firm's brand expert and move the conversation with leadership from debate to decision.
Give your partners proof brand matters.
Here it is. Find out where your firm ranks — and start sleeping better.
GET THE 2026 REMARKABRAND INDEX
Dig Into the Data with Mike Jones
(and a few other savvy marketers)
Join Mike Jones and a few other accounting marketers as they discuss some of the insights that came from 2026's Index. It's free to join.
JOIN A FREE INDEX Q&A