The 2026 Remarkabrand Index for Accounting Firms

Your brand. Your score. Your next move.

  • See what’s working in accounting marketing
  • Get your firm's custom score report
  • Get personalized guidance on how your brand can grow
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The 2026 Index Launches In

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IN PARTNERSHIP WITH

"The day Resound ran this model showing our CEO the value of our brand compared to others ... I knew that we'd won."

Felicia Mullison, Chief Marketing Officer and Director, Richey May

BRAND MATTERS, BUT ...

Your partners want proof. Here it is.

For years, brand in accounting was like measuring a billboard: everyone knew it mattered, but no one could clearly measure its impact. The 2026 Remarkabrand Index changes that.

1,400+ firms. 50+ indicators. One Index.

What can it do for your firm?

The 2026 Remarkabrand Index analyzes 1,400+ accounting firms across 50 indicators to find out which brands are winning and why. It's the most comprehensive brand benchmark ever built for the accounting industry. This is the data that moves stalled conversations with leadership and helps you get better sleep.

Go Further With Our Index Data

2026 Packages

Your brand is being measured whether you know it or not. These packages show you exactly where you stand with data cut specifically for your firm, your market, and your competitors. Find out where your firms stands and then what you can do to get to the next level.

2026 Remarkabrand Index
Executive Summary

FREE

A snapshot of the Index with just enough data to prove brand matters and show what your firm is missing. Includes 5 key insights from the Full Report and the top 200 firms in alphabetical order.

 

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2026 Remarkabrand Index
Full Report

$199

20+ data-backed insights, top 200 rankings in order, and new breakdowns by geography, industry, and service areas, so you can start making decisions that grow your firm's bottom line.

 

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Custom Scorecard + Review
with All New 2026 Data

$999

Your firm, measured against the industry. Get your score and a clear view of where you’re ahead (and where you’re not).

Includes a 45-minute workshop to interpret results and provide next steps.  

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Competitive Edge Intelligence Report (New in 2026)

Starting at $4,999

Get a head-to-head comparison against up to 10 competitors across every data point, so you can see exactly where you win, where you don’t, and how you can jump ahead. See where your firm ranks in each industry you serve and each service you provide. Plus, our team will walk you through the results in a 90-minute workshop.

Contact For Pricing

"The Remarkabrand Index is the only brand equity tool out there in today's digital landscape focused on professional services."

Felicia Mullison, Chief Marketing Officer and Director, Richey May

What's Inside the Index?

All New Data in 2026!

Construction 432, Real Estate 428, Manufacturing 350.

Industry Data (New in 2026)

  • Popular Industries by Brand Strength & Firm Size: Discover what bigger, stronger brands do as they grow and what your firm can learn from them.
  • Top Industries Served: A ranked list of the industries accounting firms target most, so you can see where the market is oversaturated and where opportunity exists.
  • Top 10 Firms by Industry: See who's competing for your clients, broken down by industry.
Tax 940, Audit Assurance 665, Payroll 258.

Services Data (New in 2026)

Who's winning in your most important service areas and what are you up against?

  • Popular Services by Brand Strength & Firm Size: See which services dominate firm websites and how that changes as firms scale.
  • Top Services Ranked: A full ranking of the most commonly offered services across the accounting industry.
  • Top 10 Firms by Service: Find out who's leading the charge in the service groups that matter most to your firm.
Enterprise Firms 58, Large Firms 43, Mid-Sized Firms 29.

Homepage Buzzword Analysis (New in 2026)

Is your homepage working against you?

The Index analyzed 1,400+ accounting firm websites and ranked the most overused, over-hyped words in the industry, so you finally have a roadmap of what to avoid in order to stand out.

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AI Training Data

Your AI is only as good as the data behind it. Use real industry benchmarks to train your AI to sound less generic and more human.

Get the Index

"The Remarkabrand Index is the only dataset in the industry that tells accounting firms not just where they stand but exactly what to do next."

Sam Pagel, Chief Operating Officer & Partner, Resound

In partnership with McGuire Sponsel 

This strategic partnership combines McGuire Sponsel's technical expertise across Fixed Assets, R&D Tax Credits, Global Business, and Location Advisory with the brand intelligence found in the 2026 Remarkabrand Index. Together we're providing accounting firms with actionable data to enhance their market position, deliver on their client service offerings, and grow.

In partnership with the Association for Accounting Marketing 

This partnership joins the Association for Accounting Marketing’s industry knowledge and collaborative membership with the comprehensive research insights presented in the 2026 Remarkabrand Index. Together we're providing accounting marketers unprecedented visibility into the brand elements that drive accounting firm growth and build the best accounting brands. 

The Index is in your hands.

The Remarkabrand Index gives you the research, data, and competitive intelligence you need to become your firm's brand expert and move the conversation with leadership from debate to decision.

Give your partners proof brand matters.

Here it is. Find out where your firm ranks — and start sleeping better.

GET THE 2026 REMARKABRAND INDEX

Dig Into the Data with our Team

(and a few other savvy marketers)

Join Mike Jones and a few other accounting marketers as they discuss some of the insights that came from 2026's Index. It's free to join.

JOIN A FREE INDEX Q&A